About MEDIP

Co-financed by: European Community (89.57%)

Project Budget: 924,711.86 EUR

Timeframe: December 2008 – June 2010

Rationale:

Media coverage about the Millennium Development Goals is very low within the participating countries and public awareness about development issues and MDG commitments is rather low. This is evidenced in the recent Eurobarometer study, ‘Citizens of the new EU Member States and Development Aid’, published in September 2007, wherein the study reveals that citizens in new EU Member States have a relatively low level of awareness of EU development aid issues with many being unaware of its existence, or how much money is actually involved. Nearly half of the sample of persons interviewed for this study stated that the EU does not help poor countries or that they do not know if it does, and almost nobody was aware of the amount of aid per inhabitant spent by the EU each year.

This project shall be targeting key players within the media for training about the Millennium Development Goals, their rationale and implications, and the progress (or lack of) made to date. They will be trained on rapportage techniques about development issues, as well as the important role and responsibility which the media plays vis-à-vis the ‘global citizen’ and the degree of advocacy for the attainment of the MDGs.

Such training and awareness-raising among media players will then be pursued and elaborated into a range of activities targeting specific stakeholder groups as well as the general public within the six new Member States represented by the MEDIP consortium.

The effect of the media, and specifically of journalists, within this area has been highlighted as one of the important tools of communication regarding development issues, according to the above-mentioned Eurobarometer study.

Objectives:

The overall objective of the project is to enhance the contribution of the participating new Member States towards the achievement of the Millennium Development Goals (MDGs), by sensitizing specific target groups and the general public in these countries about development issues and the MDGs committed to.

The focus of MEDIP shall primarily be on six of the new EU Member States of the European Union, as evidenced by the nationality of the six partners participating in the project.

The specific objective of the MEDIP project is to sensitize journalists and media within these six Member States about development issues and the MDGs, and through them, to create greater consciousness amongst policy makers and the business community, as well as the general public.

Main activities:

Training on MDGs to Media people. – Two three-day training workshops will be organized for journalists from the participating MS. The training will be focused on introducing journalist to the MDGs and exploring innovative ways of communicating concerns and stories related to these issues. The training will incorporate Creative Thinking methods in application to the MDGs and the said developed issues. These workshops shall be carried out in Malta and Hungary.

Field visit for media people. – Ten-day field visits for journalists and Media representatives to a specific developing country in Sub-Saharan Africa – Uganda. Each partner country will be required to send a national delegation made up of a journalist, a camera-man and the appointment MDG Ambassador. The field visits will be planned in collaboration with the European delegation, NGO’s on the ground and media representatives in the countries of visit.

Documentary. – Each partner delegation will produce a 30-min. documentary about a particular MDG, mostly striking during the field visit. Six documentaries will therefore be produced in all – each addressing issues related to a separate MDG.

Round table conference. – Round table conferences will be organized by each MEDIP partner. The conferences will focus on the roles of specific stakeholders vis-à-vis development issues. These will include the participation of businessmen, policy makers, media, academics and/or teachers.

Photo competition. – A photo reporter competition and exhibition will be organized by each MEDIP partner. Awareness campaign. – An awareness campaign in each country, spearheaded by a national MEDIP Ambassador (a national personality) as the face of the campaign.

Conference. – A conference on the theme of Communicating Poverty will be organised in the beginning of 2010, the European Year of Combating Poverty and Social Exclusion. The conference will address communication strategies for the MDGs.

Blog. – A blog has been created per partner focused on the MDGs.

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One Response to “About MEDIP”

  1. Excellent goals and progress. Keep unaffiliated journalists informed!

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