Can the Millennium Development Goals be achieved without the support of the Media?

1. Eradicate extreme poverty and hunger
2. Achieve universal primary education
3. Promote gender equality and empower women
4. Reduce child mortality
5. Improve maternal health
6. Combat HIV/AIDS, malaria and other diseases
7. Ensure environmental sustainability
8. Develop a global partnership for development

 If the MDG are to be realised by 2015 then there needs to be a sustained effort by all parties including the media and the private sectors working with donors and non government organisations. Money is needed but the raising of awareness of the plight of marginalised people is equally important in the realisation of the MDGs.

Role of the Media

The media plays a critical role in raising the awareness about the MDGs and about development in general. They have the ability to generate interest and debate not only in developed countries but also in developing countries about a range of topics including clean drinking water, infant mortality or gender equality.

The media has the ability to reach a wide range of people and if harnessed effectively to increase the profile of development activities across the globe. However, the media can also be a destructive force when they report in a sensational manner or the facts they are presenting are either bias or just incorrect.

To fully harness the power of the media it is critical for the media and civil society organisations to work in collaboration to develop relevant and interesting stories that portray an accurate picture of how things are on the ground and to present facts in a manner that is understandable and relevant to all readers across the globe.


~ by medipmalta on June 15, 2009.

One Response to “Can the Millennium Development Goals be achieved without the support of the Media?”

  1. What a wonderful tool to spread the word on issues surrounding extreme poverty in developing countries. I hope it will be well utilized to create useful and important discourse.

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